Urban Decay has just released information on a new palette; the Naked Basics. This includes 6 matte shades from the Naked/Naked 2 palettes that are perfect for the neutral lover in your life. However, they're being noticed for a different reason as of late.
Because of the new palette, attention has flocked to the brand and their Facebook page. And you've probably noticed the uproar over the company being bought out by L'Oreal. Quoted from MSN:
PARIS (Reuters) - French cosmetics maker L'Oreal acquired U.S. make-up brand Urban Decay from private equity firm Castanea Partners as part of an effort to reach more upscale young consumers.
L'Oreal did not say how much it paid for California-based Urban Decay, which was created in 1996 by make-up expert Wende Zomnir and had sales of $130 million in its fiscal year ended June 2012.Liberum Capital analyst Pablo Zuanic welcomed the deal, which he pegged at about $250-300 million or slightly more than 2 times sales.
Urban Decay is "exactly the type of brand L'Oreal needs to beef up its make-up portfolio in the prestige channel," he said in a note.The market for specialist make-up brands represents 44 percent of the luxury cosmetics market in the United States.
This is a big deal to some, because UD is noted for being one of the most prominent companies to join the vegan makeup movement, not testing on animals or using them for their products. However, L'Oreal is known for their not-so-stellar treatment of animals.
(Pictures from Temptalia. As you can see, the back of the packaging even includes the message, "We don't do animal testing. How could anyone?")
However, if you do your research, L'Oreal has donated to animal welfare groups in the past, so... Who's to say what they're even doing now?
What do you think? Do you think UD would sacrifice their beliefs just for money? Or do you think they'll retain themselves in the deal? Let me know!